Types of posts

A press release is a post about something other than a specific product or service, e.g. a move to new premises, acquisition of a dealership, a merger, personnel change, or participation at a particular trade show.

Any news about a specific product or service can be posted as Product News.
To be sure to attract attention, the item has to have news value. This however can be a number of things, such as: a product innovation, new product line, addition to product line, new applications of existing product, entering a new market. Please highlight the news in your title, as this is what interests readers most.

If there is no new development, but your product or service is (still) current, and you want to provide a clear explanation of it, use this option. Don’t forget to make a reference in other posts to your product description if relevant.

Please choose this format if you have a sequence of photographs of a product, application or service, with a minimum of text. Please add a caption for each photo to increase findability. For each photoreport, add an overall title and summary. Your overall title should clearly cover the subject. The more succinct and too-the-point the heading and captions, the better findable your photoreport will be.

An Insight is a post about a current topic in the industry which voices a opinion. Insights never promote any of the author’s own products or services. They tackle controversial issues in the industry, which leave room for various perspectives and opinions. They are informal in tone.
Please add a mini-bio of the author (name, job title, company or other relevant info) at the end of the item.

A whitepaper is an in-depth report on a specific topic that presents a problem and provides a solution. Whitepapers are intended to educate readers about a particular issue, or explain and promote a particular methodology.
The whitepaper itself has to be uploaded as PDF so that visitors can download the content. Please enter a descriptive title and introduction text, to persuade visitors to download the whitepaper itself.
Note: A product brochure is not a whitepaper.

A specialist article is a text and images with an objective description of a product or service, or an interesting subject for readers in our field. It can an article that was published in a magazine (as long as you have the rights to publish it here).
References in the text to your company are out of place here. The article does of course link to your company page, so customers will find you anyway.

Events (online or life) will be shown in our calendar. Please fill in the proper date or dates, and in the latter case: whether the days are consecutive.
When the date is past, the event will be kept in our archive, so people can still respond to it. When your event (for example the same course) has multiple starting dates, you can easily copy it.

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